They found 82% of shoppers won’t choose a retailer with less than 3 stars. Synup’s recent State of Retail report analyzed 5 major retailers across 560 locations, and surveyed 837 consumer and 288 business executives to better understand how they find, trust, and choose retail brands. Niche services, like legal, accounting, and construction, see much less, at 11, 7, and 3 reviews, respectively. Yotpo studied the subject lines of 3.5 million of these post-purchase review request emails with the goal of discovering what works and what doesn’t when asking customers for reviews. When soliciting reviews, most businesses send an email post-purchase. Tiny Subject Line Changes Can Get More Reviews Shoppers Trust Text Over Images & Videoĭespite the popularity of including photos in reviews, 43% of shoppers still say that text-based reviews influence their purchase decisions most vs. 78% of respondents focus on the most recent reviews by fellow travelers.ĭespite this focus recency, 39% of respondents say they ignore extreme comments reading, on average, nine reviews before making a decision on booking a hotel or a restaurant. The results of a TripAdvisor study uncovered the significance of reviews’ influence on booking decisions. Recency & Consistency are Important to Travelers Responding to Reviews Matters to Renters – A Lot!Ī recent study conducted by Kingsley Associates found that online reviews were not only important for renters, but 51% of potential residents expect to see management responses to all online reviews. If you thought consumers were the only ones concerned about reviews, think again.Ī study published on Harvard Business Review found that employers with a bad reputation ended up spending 10% more per hire.Īs competition for talent in certain industries gets tougher, companies will have no choice but to be more conscious about their employer brand if they wish to attract top talent.ĩ. Reviews Are Just as Important Among Jobseekers The more money consumers have to spend on an item, the more likely they’re going to care about what people have to say about it. In contrast, reviews shown for lower-priced products increased by 190%. When reviews are displayed for higher-priced products, their conversion rate increased by 380%. The same Spiegel study found that reviews have a much larger effect on purchase likelihood when it comes to more expensive items. Review Importance Rises the More Expensive a Product Gets One study published on Harvard Business Review found that for every one-star increase a brand gets on Yelp, that business sees a 5-9% increase in revenue.Īfter a certain point, however, the number of reviews no longer translates to a higher likelihood of a purchase. Reviews Have an Observable Effect on Revenue People are tired of ads being pushed on their faces, especially ads that belie the truth of the quality of the products and services they get from brands. If anything, this finding is a sign of the times. While online reviews are seeing a rise in consumer trust, the same can’t be said for traditional advertising.Īccording to Edelman’s Trust Barometer, fewer people are trusting advertising, with 3 in 4 consumers saying that they avoid advertising altogether. This is good news for new businesses, as it means that a few bad reviews are unlikely to dissuade consumers, provided they don’t derail your average star rating or score. Please visit for more information.This is up from 34 in 2017, which may suggest higher expectations among consumers when it comes to the veracity of reviews. The company offers a wide spectrum of Web hosting and cloud services including Shared Hosting, Virtual Private Servers (VPS), Dedicated Server Hosting, Domain Name Registration, the cloud storage service, DreamObjects, and the cloud computing service DreamCompute. Online statbook review update#> Last update of WHOIS database: T17:02:51.00Z <<<įor more information on Whois status codes, please visit ĭreamHost whois server terms of service: ĭreamHost is a global Web hosting and cloud services provider with over 375,000 customers and 1.2 million blogs, websites and apps hosted. URL of the ICANN WHOIS Data Problem Reporting System: HTTPS://ICANN.ORG/WICF Registrar Abuse Contact Email: Abuse Contact Phone: +1.2132719359 Registrant Email: Name: Proxy Protection LLC Registrant Street: 417 Associated Rd #324 Registrant Organization: Proxy Protection LLC Online statbook review registration#Registrar Registration Expiration Date: T22:04:50.00Z Registrar URL: Updated Date: T13:54:39.00Z Registry Domain ID: 415590804_DOMAIN_COM-VRSN
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